Insights

The right answer starts with the right question

Financial decisions are only as strong as the insight behind them. Here I gather what I keep seeing in SaaS companies: observations, patterns, and practical moves that make it easier to choose on an informed basis rather than on gut feeling.

LATEST INSIGHT
Due Diligence

Due diligence rarely uncovers new problems. It surfaces the ones that are already there. Here’s what investors actually test, and how to get your company ready in time.

By Lone Klank · 9 min read
Featured

Three articles worth reading

Due Diligence

Due diligence rarely uncovers new problems. It surfaces the ones that are already there. Here’s what investors actually test, and how to get your company ready in time.

9 min read · 2026
Valuation

Companies with a CFO-led finance function typically achieve about 20% higher valuations. Not because they grow faster, but because investors trust the numbers behind the growth more.

7 min read · 2026
SaaS metrics

Most SaaS founders measure either too much or the wrong things. Here are the numbers that actually matter at each growth stage, and which ones can wait.

8 min read · 2026
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The insights here are general. Companies rarely are. If something you’ve read sounds familiar, we’re happy to have a no-obligation chat about your situation.