About Lone

I've sat in your chair

20+ years in SaaS as controller, Head of Finance, CFO, and co-founder. 

That’s the foundation Meticq is built on.

The story

Why Meticq exists

I started my career convinced that finance was about numbers.

Budgets, reconciliations, balances. Logical, orderly, structured.

But as a founder myself, I quickly learned what the numbers really mean. When it’s your company, finance isn’t abstract. It’s responsibility. It’s sleepless nights worrying about cash flow, customers who don’t pay on time, and the weight of knowing it all rests on your shoulders.

That experience shaped how I see companies today. Over the last 20+ years, I’ve worked in SaaS and tech companies of every size, from startups to global organizations with thousands of employees. I’ve sat with the details as controller, created the overview as Head of Finance, and carried the strategic weight as CFO and co-founder.

Meticq was born out of that journey. We’re here to make finance a growth driver, not an afterthought. No lofty theories. No ivory tower. Just clarity, hands-on execution, and a partner who truly understands what it’s like to sit in your chair.

How I think

Four beliefs that shape the work

Numbers without a definition aren't numbers. They're guesses
Finance isn't a department
It's a discipline that has to be built into the company
Founders shouldn't be their own CFO. They should set the frame and let go
You don't pay for insight
You pay for the insight to be used
Track record

My professional life

20+

years in SaaS and tech

4

roles: Controller, Head of Finance, CFO, Co-founder

Startups → Global organizations

2

countries: Denmark + UAE

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